Fall is an ideal time for companies to launch PR campaigns due to various factors. It coincides with the change in weather and upcoming holidays, providing opportunities for engaging with customers. The season’s changes in weather and consumer behavior create a receptive atmosphere for new products or services. The cozy fall ambiance enhances the appeal of PR efforts. Continue reading to see some of the best 2023 PR campaigns so far!
Starbucks
Starbucks has crafted a highly effective PR campaign with the release of its Pumpkin Spice Lattes. This seasonal product has become a cultural phenomenon, generating immense anticipation every fall. Starbucks generates a limited availability of pumpkin spice to create a sense of urgency, encouraging consumers to flock to their stores as soon as the drink is launched. Discussion about the fall season generally begins in late July/ early August and you can see why. A tactic Starbucks uses to create uproar about pumpkin spice coming back is through social media. Starbucks tends to post teases of its upcoming fall specials, getting consumers excited about the new releases.
Sephora
Sephora’s fall sales campaign has exemplified an effective PR strategy. With the holidays coming up, they annually release sales just before the rush of the gift-giving season returns. By strategically timing the sale to coincide with the changing seasons, Sephora capitalizes on the shift in consumer preferences towards fall-themed products. The brand meticulously builds anticipation through commercials, exclusive previews on its social media platforms, and influencer collaborations. Through these strategies, Sephora not only drives sales but also strengthens customer loyalty, declaring its position as an industry leader in beauty retail.
Target
Target makes catchy commercials during the different seasons of the year. During spring, summer, fall, and winter, Target makes sure to introduce the new products they have for the change of season. For fall, Target uses commercials as a way to intrigue customers with the excitement of fall. Products included in these commercials are candy, costumes, fall decorations, and cozy additions like candles. They also hold promotional events with influencers where they speak on new releases of fall products including Target’s very own line, Favorite Day.
All three of these companies have mastered the use of combining their products with the change of the seasons. Through social media, commercials, and collaborations it brings an exciting mood for the new change of season!
Julia Hinfey, Account Associate
prowl-pr.com 