Innovations in artificial Intelligence (AI) are rapidly disrupting the public relations field. And while some are fearful for the future of the industry, others, like public relations firm Gregory FCA, are tackling AI head-on with a new free release-writing tool: Write Release.
Write Release is a free AI tool where users can simply answer a few questions, choose a headline and generate a release. For aspiring and current public relations practitioners, learning to utilize AI tools like Write Release is a necessity to stay on-top of industry trends.
Here’s how to use it in your public relations work:
- Answer a Few Questions
Write Release will first prompt you to feed the tool some information about the release. Questions include:
What type of press release are you working on?
The tool offers various categories, including IPOs, awards, milestones and more.
What kind of tone are you going for?
From corporate to hyped, pick a tone and the release will match.
Who is this release about?
Type in your client’s name.
Where is the release being published?
Your release will likely be released in the city you’re based in. This answer will be included at the start of the release. After this step, you’ll dive into the content of the release.
What’s this release about?
Consider the context of the release, what it is about and who your audience is.
Why does it matter?
The why is arguably the most important part. Use this section to tell Write Release why the content of your release matters.
How does this fit into the company’s mission, vision, or journey?
This step elaborates on the why. Consider how this not only is of importance to your audience, but your organization as well.
Who do you want to quote in this release?
If you want to include a quote in your release, you can tell Write Release who you want it to draft a quote from, and it will generate the quotation content for you.
One finishing touch: Do you have any company boilerplate?
If you have a boilerplate, paste it into the box. If not, feed the tool information about your company and watch it produce a concise, digestible boilerplate for you.
- Choose a Headline
Based on the information you provided Write Release, the tool will provide you with five different headlines to pick from. Choose your favorite and then see what the tool generates!
- Generate a Release
Write Release will then draft an entire press release using the information provided, including a boilerplate, if needed. If users are unsatisfied with the release, there is an option to rewrite. Then, once you are happy with the content, copy and paste into your own document and edit for accuracy and clarity.
AI tools like Write Release may very likely be the future of public relations. Amid the buzz about generative AI tools, a recent MIT study actually suggests that it may increase productivity for workers assigned tasks like writing. Stay ahead of the curve and learn how to use AI practically. But, also, remain ethical, and always disclose your AI use to avoid misleading your publics.
By Laila Samphilipo, Account Associate
prowl-pr.com 