When it comes to public relations writing there is no magic formula. One of the hardest and most crucial elements to master in public relations writing is the pitch. A pitch is used to inform the recipient, most recently bloggers, of a product, event, or piece of information on behalf of your client. The response rate of a pitch is based on the how well you capture the recipients attention. By incorporating and adopting these four keys elements in your pitch, you will have a much higher success rate.
As a general note, people like to know what they’re getting when they open an email. So when you write, “Pitch:,” in the subject line, people are more inclined to open the email because they are immediately informed of its contents.
Being polite gets you much farther with a pitch then if you just give the facts. For example if you say, “Thank you for your consideration in attending our upcoming event,” at the end of your email, it can leave a great lasting impression.
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