Most of us today have used some sort of social media. Whether it was Facebook, Twitter, LinkedIn, or one of the numerous others, everyone communicates differently when using these sites. A recent study by the University of Missouri found that websites that use a conversational human voice have more positive reactions than websites with a strictly organizational presence.
When people are using social media, they want to know who they’re talking to, even when the dialogue is with a company or a brand. The goal of social media should ultimately be to strengthen relationships and reach out to others, through the interaction on these sites. Using a human touch is very important when trying to create a personal and sociable image for your client. With some sites, they include the name and picture of the organizational representative, along with a few words about what they stand for, while others do not. According to the study, sites using a personal human voice received much higher ratings than those relying on impersonal communication.
Using a human voice during social media outreach will form a level of trust, commitment and satisfaction for your users. This information can better prepare PR practitioners when trying to understand relationship management.
Read the rest of the PRSA article here.
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